Four Seasons Hotels and Resorts Essay Example | Topics and Well Written Essays - 2000 words

Four Seasons Hotels and Resorts - Essay Example Luxury rooms and luxury food have become the major features of modern Hotels like the Four Seasons Hotels. While going through the performance report, one finds that the firm has been implementing various strategies in branding, market segmentation, and product positioning. Table of Content 1. Introduction 2. Four Seasons Hotels and Resorts chain in the marketplace 3. Centralization and Decentralization 4. Technology at Four Seasons 5. The Four Seasons Hotels and Resorts’ Internet Site 6. SWOT analysis 1. Introduction The Four Seasons Hotels and Resorts is a Canadian based business organization started by Isadore Sharp in 1960. Today, the company has 74 hotels and 13 resorts operating in 31 countries around the globe, including USA, India, Egypt, Italy, Malaysia, and Hong Cong. The company also provides services like video conferencing, wedding services and vacation packages. It has now become the world’s leading operator of luxury resorts and hotels. Their highest stan dards of service and dedication to the customers have made them the benchmark in luxury hotels. In the opinion of Talbott (2006), the success of the Four Seasons Hotels and Resorts can be attributed to choosing its employees who provides the best genuine and innovative service and its unique organizational culture. 2. Four Seasons Hotels and Resorts chain in the marketplace The Four Seasons Hotels and Resorts has kept a distinguishable place in the marketplace rooted on their motto and vision statement of â€Å"treat others the way you would have them treat you† (Sharp, 2011). This puts the firm in an advantage point above the competing chains in the market. The main business strategy of the hotel is that it only hires people who seem to par with the vision of the organization. The management conducts thorough interview for the employees before they are appointed. The staffs of the hotel are asked to get into interrogation with the top level management regularly; this process makes the employees feel that they play an important role in the organization. On the other hand, in the opinion of Capodagli(n.d) the turnover rate at the Four Seasons Hotels and Resorts is much lower than many other competing luxury hotels. The employees have the chances of getting incentives and bonuses that is above normal. In the opinion of Aufreiter, Elzinga & Gordon (2003), the Four Seasons Hotels and Resorts’ consistency in treating the customers with respect and caring them in an excellent manner distinguished them from competitors. 2. Four Seasons’ delivery of service around the world The Four Season Hotel chain is highly noted for its excellent customer service all over the world. Burke, Martin & Cooper (2011 p.9) also state that the four qualities that hold the Four Seasons above some of their competitors are service, quality, culture, and brand. While delivering service over the international market, the Four Seasons Hotels and Resorts hold the view that there are things that have to be sustained in the same manner for some properties and there are things that must be differentiated according to the culture of the area the hotel is located in. Technology is used only as a complementary tool to the human interactions. A telephone call is made as a follow-up to answer the e-mail send by a customer. Whenever the Four Seasons’ officials visit their different properties, they spend time having dinner with the top-level

Asian history Research Paper Example | Topics and Well Written Essays - 1000 words

Asian history - Research Paper Example On the other hand, proponents of excavation argue that by unearthing the mausoleum, archaeologists and historians would access what is inside and piece up the findings to help with finding answers to questions related with the ruler’s empire (Ferroa, and Chan 18). The proponents add that the site will be an important tourist attraction whose opening will create jobs and income for the local population. This paper explores the benefits and shortfalls of opening the Qin Shi Huang’s tomb. Cultural and historical richness of the tomb The cultural and historical richness of the mausoleum is well captured in the history of the emperor. Emperor Qin Shi Huang was eldest son of the Qin emperor, whose family comprises one of the half-dozen autonomous empires in the contemporary China. He is believed to have died around 210 BC (Liao, Pan, and Ma 395-399). These empires had been at crossroads for over two centuries, but Qin Shi Huang’s vanquished them all, before declaring h imself the king. After his death, his body was interred in a large site located to the east of Xi’an in Shaanxi Province of China. His large army of terracotta soldiers was also buried alongside him to give him protection in death. His lavish burial place is now at the center of an excavation debate. Although archaeological activities have been done on most parts of the mausoleum, the most important parts remain uncovered. The archaeologists have yet to dig the grounds near and including the tomb where the emperor was buried. According to Smith (87) part of the area that has not yet been touched is a raised ground where it is believed emperor Huang’s remains were interred. There is a hot debate as to whether it is appropriate to proceed with the excavation exercise or not. The Debate Inadequate technology, and respect for the cultural values of the local community are perhaps the greatest points behind the stoppage of the archaeological activities in the mausoleum. Som e of the archaeologists have suggested that the postponement move is partly influenced by the honor for the local elders, and the lack of adequate technology that can be used to excavate the site and still preserve the important values there. According to Portal (53), the resolution by Chinese officials not to tolerate further activities is a positive one at least based on the outcomes of similar activities in the past. China’s authorities do not seem to be ready to engage in the same poor archaeological activities that might result in the loss of the culturally invaluable items at the site. In Egypt, for instance, early twentieth century archaeologists with poor technology engaged in an excavation exercise to retrieve the rich cultural artifacts in King Tut's tomb. The 1930’s exercise ended in lost valuable information. In light of this, archaeologists believe that there is a lot that could be lost if current techniques were deployed in the tomb. Ferroa and Chan (19) point out proponents of the halting of excavation activities are clear in their mind; they want a delay of the process until better technology is available to support a better process. A postponement of the process by three to five decades would be a sound conservation strategy, they suggest. In light of this,